In today's market virtually 100% of the buyers are first introduced to a property via a photograph. Knowing that you never have a second chance to make a good first impression, you need that photograph to make that fabulous first impression. It is far too easy to use a smart phone or a point and shoot camera to take the photos, but that will not do justice to your home.

Professional grade photographic equipment is an absolute must here. Keep in mind that in the world of photography, one should spend more on the lenses than they will on the camera. For photographing homes you absolutely want a super wide angle lens. If the home sits on a hill, it is necessary to elevate the camera for that all important front picture. This is done using a pole (camera mounted on top with a remote shutter controller), bucket truck or ladder.

When a room includes a window with sunlight, exposure can be a problem. A technique called HDR (High Dynamic Range) can be the solution. Three photos are taken bracketing the exposure. One too light, one normal, and one too dark. HDR software will combine all three images to present a room that shows at it's best. While HDR techniques are quite controversial in professional photography circles, they work exceedingly well in real estate.

No matter what price range a home is in, photography can and will make a difference when it comes to attracting the perfect buyer.